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How to Be a Graphic Designer, Without Losing Your Soul

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Graphic designers constantly complain that there is no career manual to guide them through the profession. If you are in the same situation, with a person who's just settling in in this industry don't hesitate getting this book!

What it did not do adequately, in my opinion, is answer its own title question, how to pursue something one is passionate about under capitalism without making choices that sacrifice ethics, joy, or both. Creo que si está dirigido o podría servirles más a diseñadores que acaban de graduarse y no saben que hacer, pero para ser un libro que fue publicado hace varios años (creo que 2004? It was on the reading list, and I had heard good things, so I picked it up and read bits and pieces here and there. I’m still not entirely sure where I plan on heading once I’m done school, I think working for an existing studio would be pretty cool, but I don’t want to rule anything out just yet.It informs readers about freelancers, small offices, larger ad agencies and corporate in-house in the contemporary work place.

The title is great but not really suitable for this book as the question of ‘How to be a graphic designer without loosing your soul’ wasn’t really answered. I should note that while this book is geared towards graphic designers, the advice in it applies to probably 90% of design disciplines. Connectivity, some new tips and interview sections which brought the visions and perspectives of the graphic designer from different backgrounds.

it is full how grate ideas and ways of thinking and apart from the small out side margin (witch i wish was 5 mill bigger) is beautifully presented.

In the first chapter, Shaughnessy discusses attributes needed by the modern designer and I found myself nodding along with him in agreement – I spent my childhood copying lettering off everything I coudl without even realising what it was I enjoyed about it, and some of the habits he discusses are definitely habits that I have picked up since becoming a designer. The book goes way beyond graphic technique and the latest notions of 'cool' - to discuss things like retaining and promoting integrity in the design business, grappling with design BS (client BS as well as how much it might be necessary for you to dish out), some real-life insights into hiring and firing practice of graphic designers (and clients! Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. This revised edition contains all-new chapters covering professional skills; design thinking; and global trends, including social responsibility, ethics and the rise of digital culture.

Also included are interviews with leading designers: Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas and Magnus Voll Mathiassen. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average.

Comenzando con el título, es un libro que llama mucho la atención y su contenido ayuda a cualquier diseñador independientemente de la experiencia o los años que tengas. Regarding design briefs, he offers some good suggestions: take up a role of scepticism and interrogation towards them, be wary of conventional wisdom, rely very much on common sense, and look for what is missing from the brief (which is often the key to unlocking really successful work).It would be more accurately titled The Practical Aspects of Being a Designer That No One In Art School Bothered To Teach You. Can't say much more about it due to the fact that I haven't read it, however, listening to graphic designers perspective it is a good deal! it WILL tell you what to do once you've acquired the software skills, graduated from a fine arts school, developed an eye for design, and found a partner with whom to start your own agency. I admit, I was a bit worried about the "without losing your soul" in the title of the book before starting, but Adrian Shaughnessy turned out not to be nearly as romantic as I expected; he even argues that self-initiated projects ("personal projects") usually are not a good way to promote oneself and get new clients – something that doesn't resonate well with the title, and something I don't agree with even though I don't believe in souls.

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